![]() ![]() When making these quick decisions, consumers use indicators like reviews on Google to determine where they spend their money. In essence, consumers are reacting in real-time to micro-moments where they find, go, do, or buy as the need arises. If you slip in the puddle and hurt your back, you look for a chiropractor and so on.If you get home and find a pool of water in your kitchen, you look for a plumber.If your car breaks down on the way to the restaurant, you look for a mechanic.If you’re hungry and traveling, you look for a local restaurant.Micro-moments occur throughout the day for everyone: The focus of the article is the concept of micro-moments, a term coined by Gevelber and the leadership of Google that represents the moment a consumer needs to know something, go somewhere, do something, or buy something. In a recent article on Think with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In fact, nearly 95 percent of shoppers read online reviews before making a purchase, and 97 percent of shoppers say that reviews on Google and other sites influence their buying decisions. Did you happen to look for reviews on Google before buying? Most of your customers will. Think about the last time you made a purchase - big or small. You can’t underestimate the power of those shiny gold stars! ![]() Bryan Caplan Last Modified: Ma10 min read ![]()
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